學術演講（248）：型塑未來：探索數位分身在創意與商業中的角色

主講人

翟敦敏

演講者：翟敦敏

簡介：Catherine Jai是美國傅爾布萊特資深學者（Senior scholar）及德州理工大學（Texas Tech University）餐旅與零售管理系的副教授。

演講大綱：

This speech will explore how digital twins—virtual representations of physical entities—are revolutionizing both creative industries and commercial operations. By seamlessly integrating advanced AI and 3D technologies, digital twins are enhancing design processes, improving product customization, and creating immersive user experiences. In the realm of creativity, they enable artists, designers, and performers to experiment with limitless possibilities, bridging the gap between imagination and reality. In commerce, digital twins optimize supply chains, reduce production costs, and support sustainable practices through real-time monitoring and predictive analysis.

The talk will delve into the synergies between creativity and commerce, illustrating how these digital twins and virtual creations empower industries to innovate while meeting consumer demands more effectively. By focusing on real-world applications in fashion, creativity, and global supply chains, the discussion aims to inspire new ways of thinking about technology’s role in shaping the future of work, art, and commerce.